With the plethora of information consumers get bombarded with today, many of them can spot content that is not very deep, is missing passion and was quickly put together. The motto for content marketing today has become, quantity over quality in order to get more exposure, stay relevant and benefit from the amount of search engine optimization that comes with having more links out in the world indexed by the Google crawlers. But digital marketing consultant Joe Wehinger argues that quality tops quantity and still brings the added benefits of exposure, often times trumping performance over posting multiple times per day in the long term.
Take Your Time
Joe’s advice is simple, take your time to produce quality researched and informative content to your end user. A post should not merely be gossip or fiction-filled, but should be deeply useful to the reader. It should be educational or informative about the topic your niche expects from you and should leave the reader feeling like they have gained something since first beginning to read the article.
Make It “Sticky”
Sticky content is content that makes an impression on the reader enough that they can’t forget about it and end up sharing it with their peers on social platforms and other forms of media. By making your content informative, you are closer to making it sticky. You can entice your readers to share it by putting in call to actions, making your content entertaining or amazing to the reader.
Earlier I mentioned that quality is better than quantity, but that does not mean that you cant be everywhere with your quality posts. The best way to to turn quality into quantity is to convert your content into different forms of media. If you originally write an article, you can turn that into a video to capture the people that prefer watching over reading content, says Joe Wehinger. And both those forms of content can become audio and used as podcasts.
In the end, quantity may seem that you are getting a lot done, but produces little traction or even deters users from engaging with your content. You may have a lot of stuff out there, but people can realize that it’s shallow and avoid it altogether. Quality content takes longer to be recognized, merely due to the fact that it takes more time to produce but it is more valuable, this giving you more virality, SEO benefits and keeping you front of mind. J
Joe Wehinger and his company United Digital Associates provides full service digital consulting and can help you improve your content.